10 SaaS Video Marketing Examples That You Should Hack

Startups often get media attention only when they have raised millions or achieved billion-dollar valuations. But that’s not the whole picture. Many SaaS startups don’t have any venture capital at all.

According to Kalungi’s 2023 B2B SaaS Marketing report, the biggest challenge faced by SaaS CEOs and founders is “limited resources”. This presents a problem when it comes to SaaS video marketing.

For most of us, spending hundreds of thousands or even millions on a professional marketing video is simply not feasible. We’re bootstrapped and need cost-effective SaaS video marketing strategies.

If that sounds like you, then you’re in the right place! This article features 10 SaaS video marketing examples that you can easily replicate without breaking the bank.

So, keep reading and get ready to take your SaaS video marketing to the next level, even with limited resources!

10 SaaS Video Marketing Examples That Will Inspire You

Building a profitable B2B SaaS startup can take years. But finding video marketing examples to help you during the early growth phase is a challenge. Most examples are from companies that have already become profitable, which means their strategies may not be relevant to your current situation. On the other hand, examples from unprofitable companies might not be effective either.

So, how can you find strategies that actually work?

In this blogpost, we’re going to share the top 10 SaaS marketing video types. But here’s the twist – we’ve analyzed successful SaaS companies and discovered how they used these strategies to achieve fast growth.

Are you ready to learn from the best?

Let’s dive in!

1: Airtable: How 20 Demonstration Videos Ignited Their Growth

Back in 2015, Airtable started their video marketing journey with simple product demonstrations. These short, under a minute-long videos showcased the functionality of their product. Airtable’s co-founder, Howie Liu, believed that a single view of their product was enough to captivate salespeople.

The strategy paid off. Airtable secured significant funding, gained a celebrity investor like Ashton Kutcher, and expanded their user base to over 300,000 businesses.

2: Dropbox: How a Single Explainer Video Generated 70,000 Users

Dropbox owes a large part of its success to explainer videos. Their homepage has featured a single call-to-action and an explainer video for the past 15 years. When Drew Houston, Dropbox’s founder, released the first explainer video in 2007, it attracted 70,000 users to the beta version of the product.

The video was simple but effective, proving that the marketing message is more important than production quality. Dropbox’s investment in a professional explainer video in 2011 resulted in 10 million new customers and $48 million in revenue.

3: Shopify: Growing Through Customer Testimonials

Surprisingly, Shopify’s early marketing videos were customer testimonials. The platform targeted small businesses who wanted an easy solution for building an online store. By showcasing the success of other businesses on the platform, Shopify effectively convinced new customers to join.

If you’re a SaaS company in the early stages of growth, consider using customer testimonials as an affordable and impactful marketing strategy.

4: How Ahrefs Bootstrapped to $100 Million ARR with Tutorial Videos

Discover how Ahrefs, the SEO and analytics platform, reached $100 million in Annual Recurring Revenue (ARR) without big marketing spend or venture capital backing. Learn how they used tutorial videos to capture their target audience’s attention and deliver valuable content, ultimately boosting their growth.

5: The Webinar that Took ClickFunnels to $1 Billion in Sales

Unveil the story behind ClickFunnels’ astonishing success, where they achieved $1 billion in sales with just one webinar. Delve into Russell Brunson’s journey as he struggled to generate sign-ups initially, and how he cracked the code to closing 60% of the room with a compelling presentation. Find out the power of webinars and how they can transform your SaaS business.

6: Why Salesforce Grew Faster with Case Studies

Discover the surprising strategy that propelled Salesforce’s growth. Explore how Marc Benioff recognized the importance of prominent customers in driving more conversions, and how he leveraged case studies to expand the reach of Salesforce. Learn how case study videos became instrumental in attracting new clients and building trust in Salesforce’s SaaS tools.

7: How CSS Tricks won $87,000 from a Behind-the-scenes Video Series

Uncover the unconventional marketing strategy employed by CSS-Tricks that sparked their remarkable growth. Dive into Chris Coyier’s journey as he transformed his business with a Kickstarter campaign, offering a unique behind-the-scenes video series to small investors. Witness how this approach not only exceeded his funding goal but also led to the sale of CSS-Tricks for $4 million.

8: Zapier- How low-budget video updates led to unicorn status

Have you ever wondered how Zapier, the $5 billion SaaS unicorn, started out? It all began with founder Wade Foster engaging with customers on forums and social media, asking them what integrations they wanted. Then came the video updates. Check out Zapier’s humble beginnings and discover how low-budget announcement videos played a key role in their success.

9: Loom- The power of user onboarding videos

The secret to Loom’s success in reaching 1 million users? User onboarding videos. Co-founder Vinay Hiremath realized that subscribers needed more than just recording their first video to see the value in Loom. Find out how Loom’s onboarding video strategy improved customer retention and boosted paid subscriptions. Plus, learn how you can implement this method for your own SaaS company.

10: Canva- Rapid growth through short-form social media videos

Canva, the $6 billion SaaS design tool, wasn’t always profitable. But everything changed after they hired social media expert Guy Kawasaki. Discover how Canva leveraged short social media videos and a focused marketing strategy to drive subscriptions and revenue. See how you can apply this video marketing approach to your own SaaS startup.

Final Thoughts:

Video marketing is a powerful tool for SaaS companies to drive sign-ups, gain new users, and increase revenue. The great news is that you don’t need a massive budget to get started. Take inspiration from Zapier, Loom, and Canva and start implementing their proven video marketing methods. And to make video creation and distribution even easier, check out Voomly Cloud, the fastest and most cost-effective video hosting platform on the market. Start your 14-day free trial today and reach your revenue targets and beyond with SaaS video marketing.