10 B2B Video Marketing Methods That Are Proven To Convert

Tired of searching for B2B video marketing advice that doesn’t work? We understand your frustration. That’s why we’ve compiled a list of effective B2B video marketing methods that actually deliver results.

Forget about the generic examples you find online. Most of them are either too expensive or don’t generate the desired outcomes. Our methods, on the other hand, have been carefully selected from hours of marketing videos. They come with specific results and can be implemented right away at no upfront cost.

Are you ready to supercharge your marketing efforts and fill your pipeline to bursting? These out-of-the-box methods are guaranteed to drive leads, sales, and revenue. Set aside your assumptions and give them a chance. You might just find the solution you’ve been looking for.

Let’s dive in and explore the first method: Demonstrate Your Product.

Method #1 – Show Your Product in Action

Take a page out of Matt Hall’s book. Matt, a B2B sales rep at Woodway UK, saw a dramatic increase in booked meetings after incorporating personalized product demonstrations into his outreach videos. By unboxing and showcasing how his company could save potential clients time, money, and resources, Matt’s cold prospecting success skyrocketed. You could achieve similar results by following his lead.

Method #2 – Streamline Communication with a Video

Look at Slack – their video quickly became a game-changer for the company. By releasing a mockumentary that showcased the pain points of using different communication channels and the switch to Slack, they attracted over 30,000 new users. The video’s success came from its ability to demonstrate exactly how Slack works, making it easy for potential customers to understand and adopt. Consider taking a similar approach to save your sales team time and increase adoption rates.

Method #3 – HubSpot’s Lead-Generating Virtual Event

Learn how HubSpot used the virtual event format to replace their annual conference and generate an impressive number of leads. With an online platform featuring engaging keynote speakers, breakout sessions, and networking opportunities, HubSpot collected over 26,000 leads. Find out how following up on these leads led to increased sales and subscriptions to HubSpot’s software. Could you replicate their success with webinars, events, or high-value eBooks?

Method #4 – Entertain Your Cold Prospects

Discover how Sam Kean, an SDR at Fresh Relevance, stands out from the crowd by using personalized and entertaining videos to connect with cold prospects. By adding a touch of humor, Sam achieved impressive open rates of 95% and reply rates three times higher than the industry average. See how you can apply this method to land meetings and exceed expectations in your B2B sales efforts.

Method #5 – A Product Demo Like No Other

Experience the viral success of Volvo’s ‘Epic Split’ video featuring Jean-Claude Van Damme. This awe-inspiring video showcased Volvo Dynamic Steering in an unforgettable way, generating a massive 40 million views within 10 days of its launch. Discover how a well-executed and striking video can have a substantial impact on your brand’s revenue.

Method #6 – Tailoring Your Message to Connect

Learn how Nuance, a B2B enterprise vendor, tackled the challenge of explaining their software products effectively. By creating a video called ‘We, The Customers,’ Nuance tapped into the pain points felt by their target audience, resulting in the video becoming their top-performing enterprise video with a remarkable 70% more views than their second-best video. Find out how this video played a role in Nuance’s acquisition by Microsoft.

Method #7 – Create an Inside Joke

Discover how PremiumBeat.com achieved significant brand exposure and sales growth with a clever inside joke. By incorporating humor and making their video relatable for those in the filmmaking and video editing industry, PremiumBeat.com saw a 50x increase in social media engagement and a 95% boost in website clicks. Learn how to create a video that resonates with your target audience and becomes shareable, saving you advertising costs.

Method #8 – Hyper-Personalized Video

Take a page out of Ellie Twigger’s book and start using hyper-personalized videos to engage your prospects. By tailoring solutions to their specific problems and sending short, attention-grabbing videos, Ellie was able to exceed her sales targets and generate meaningful conversations.

Method #9 – Make an Emotional Connection

Don’t limit your targeting to just customers in-market. Umault, a B2B video marketing agency, created a hilarious video that resonated with their audience, resulting in a huge traffic boost, increased MQLs, and impressive ROI. Connect with potential customers on an emotional level and leave a lasting impression.

Method #10 – Qualify Leads with Video

Take a cue from BBC and use video to pitch and qualify new business. By sending personalized video introductions and case studies, the Belgian creative agency was able to win six out of ten accounts pitched. Video allows for more engaging and persuasive communication, helping you close more deals.

Choosing the Right B2B Video Marketing Method for Your Goals

Explainer videos, product demos, and case studies are popular, but if you want specific results, you need to think outside the box.

The methods showcased above have delivered exceptional outcomes. Whether you want to increase MQLs, boost revenue, or close more accounts, these strategies can help.

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