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Creating A High Converting Landing Page To Collect Emails

Published on November 3, 2023

Want to grow your email list? The best way is by driving traffic to your landing page. But how do you create one? Today, we’ll discuss exactly that.

So, what is a landing page?

It’s a web page designed with one goal in mind: converting visitors into leads by persuading them to provide their email address.

There are three types of landing pages:

Short-Form Landing Pages:

Also known as squeeze pages, these are simple one-screen pages used exclusively for lead generation. They include a headline showcasing the value of your free offer, an opt-in form for the email address, and a call-to-action button encouraging visitors to get your lead magnet. You can also experiment with additional elements like subheadlines, copy, social proof, images, and videos.

Medium-Length Landing Pages: These longer pages serve as both lead generation and sales pages. They have all the elements of a squeeze page, but with more of everything – more copy, social proof, images, and more.

Long-Form Landing Pages: These pages are the longest and typically used as sales pages. They’re mostly used for “FREE + Shipping” lead magnets, where visitors get a physical product for free but cover the shipping costs. Like medium-length pages, they have all the key elements but with even more copy.

Now, let’s talk about the Value Ladder Sales Funnel. Landing pages don’t exist in isolation; they should be viewed as part of your overall sales funnel. Our recommended sales funnel model is the Value Ladder created by our co-founder Russel Brunson, who used it to take ClickFunnels from zero to over $100M+ in annual revenue.

The Value Ladder has four stages:

Bait: Offer your lead magnet in exchange for the visitor’s email address.
Frontend: Offer your least expensive and least valuable product or service.
Middle: Offer a more expensive and more valuable product or service.
Backend: Offer your most expensive and most valuable product or service. Consider adding downsells, upsells, cross-sells, and a continuity program for recurring revenue.

This sales funnel works because it allows you to start the relationship by offering free value, nurture it through email, and build trust by providing progressively more valuable paid offers. By following these strategies, you can create a high-converting landing page and grow your email list effectively.

Are you ready to take your business to the next level? The first step is to build a lead generation funnel that will capture and convert potential customers. It’s easier than you think!

Learn How to Create a Highly Effective Landing Page for Email Collection

Discover the Secrets to Building a Lead Generation Funnel That Works

Are you struggling to collect email addresses and generate leads for your business? Look no further. We have the solution for you.

Introducing the lead generation funnel, also known as the Bait stage of the Value Ladder sales funnel. This powerful strategy will help you attract potential customers and turn them into loyal subscribers.

Here’s how it works:

Step #1: Create a Lead Magnet

A lead magnet is a valuable freebie that you offer to potential customers in exchange for their email address. It can be anything from a report to a webinar, as long as it provides a solution to a problem your audience is facing.

But here’s the key: your lead magnet should not only serve as bait, but also set the stage for your upcoming offer. It should leave your audience craving more and eager to learn from you.

Create a Compelling Landing Page

Once you have your lead magnet ready, it’s time to create a landing page that will capture your audience’s attention. This page should be simple, visually appealing, and focused on one goal – to collect email addresses.

Drive Traffic to Your Landing Page

Now that you have your lead magnet and landing page, it’s time to drive traffic. Whether it’s through social media, email marketing, or paid advertising, the goal is to get as many targeted visitors to your landing page as possible.

Start with a Minimum Viable Lead Magnet!

Creating a high-quality lead magnet can be expensive and time-consuming. That’s why we recommend starting with a minimum viable product (MVP). Focus on delivering valuable content to your audience and see how they respond.

If your lead magnet resonates with your target audience and people are willingly giving you their email addresses, then you can invest more resources into improving its presentation.

Remember, your lead magnet’s content needs to be top-notch from the start, but don’t worry about fancy design or production value until you validate its effectiveness.

Are you ready to boost your lead generation efforts and start building a highly converting landing page? Get started today and watch your email list grow exponentially.

Step #2: Create a Landing Page for Your Lead Magnet

Now that you have your lead magnet, it’s time to create a landing page specifically for it.

Keep it Simple
Starting with a minimum viable landing page, such as a squeeze page, allows you to validate your lead magnet.

Design Tips

Designing a landing page from scratch can be daunting if you lack experience. Luckily, there are established best practices and high-converting templates available. Take advantage of ClickFunnels 2.0’s template library to save time and ensure your landing page is effective.

Headline Matters

Your headline is the key to grabbing your audience’s attention. Clearly convey the value of your free offer and emphasize how it will improve their lives.

Quality Copy

When writing your landing page copy, remember the distinction between features and benefits. Focus on the benefits your lead magnet offers and how it fulfills the desires of your potential customers.

Persuasive Call-to-Action

Your call-to-action button should be prominent and stand out from the rest of the page. Use a contrasting color and make it impossible to miss. Don’t forget to include compelling copy that encourages users to take action.

Ready to Learn More?

If you’re interested in improving your copywriting skills, check out Jim Edward’s book “Copywriting Secrets” for a fast and effective way to master this valuable skill.

Start capturing emails effectively with a high-converting landing page today!