Using Doodly for B2B Marketing

Unleash the power of Doodly for your B2B marketing efforts! Learn how this innovative tool can create engaging and memorable content to drive conversions. Want to promote your business with video marketing? It’s a highly effective tool that can help you stand out and attract potential clients. But creating videos can be a daunting task, especially if you’re a beginner. Luckily, there are tools available to make it easier for you.

One of our favorite video marketing methods is using a whiteboard animation software like Doodly. In this blog post, we’ll show you how to use Doodly for your B2B marketing. Whether you’re a new user or considering purchasing Doodly, this video is for you.

But before we dive in, let’s first understand what a whiteboard animation video is and how it differs from a typical video ad.

So, what exactly is a Whiteboard Animation Video?

Whiteboard animation videos involve an animator using a whiteboard to draw concepts or diagrams. They’re a fantastic way to simplify complex ideas and processes, making them easier to grasp. Unlike traditional animation techniques, there are no fancy drawings or illustrations involved.

One of the key benefits of whiteboard videos is their ability to capture and hold the viewer’s attention. Anyone who has worked in an office or sales environment knows the importance of grabbing someone’s attention.

These videos are commonly used for demonstrations, tutorials, marketing campaigns, and explainer videos. They can effectively highlight the features of a product or service, providing an engaging and educational experience for viewers.

According to a study by Wistia, people spend 1.4 times more time on pages with videos. This goes to show the power of video marketing. However, not all videos achieve high view rates. So when you create a video, it’s crucial to ensure it’s engaging, easy to watch, and enjoyable.

How do Whiteboard Animation Videos differ from Traditional Videos?

One significant difference between traditional videos and whiteboard animation or explainer videos is the personal touch. Traditional videos often involve one person speaking directly to the camera, while whiteboard explainers allow for multiple people to speak simultaneously. This adds excitement to the video and encourages interaction among viewers throughout the production process.

Whiteboard explainer videos are the new trend in online marketing. They’re simple to create and can be used in various ways.

Whether you’re a blogger searching for an alternative to video content or a marketer aiming to target specific audiences, whiteboard explainer videos are worth considering.

Here’s how they differ from traditional video content:

– They’re easier to create. No need for expensive equipment or fancy setups. All you need is a whiteboard and your creativity!

– They’re more personalized. Just like emails, you can include voice-over narration and customized graphics that resonate with your audience.

– You can create multiple videos from one file. This saves you time and money compared to making separate videos for each marketing campaign idea.

Now, let’s dive into a Doodly tutorial for creating a short teaser video.

So, you want to create a video ad but don’t know where to start with your Doodly software? Don’t worry, Doodly has you covered with preset templates to spark your creativity. Let’s get started.

First, click on the Template tab in the main menu.

This will open up the different preset templates available in Doodly. Let’s choose the template “60-Second Teaser.” Now that you have your template set, let’s explore the features you need to customize.

First up is text. Before creating your Doodly video, it’s helpful to outline your script so you can easily plan your scenes. This saves time during the video creation process. If you don’t have a deadline, you can use the template to brainstorm your plot and use it as a basis for your storyline.

To edit the text, simply double-click on the text placeholders in your template and type in your script details. With Doodly, you can easily drag and drop assets into your scenes, including different font styles.

If you have a specific font style for your brand, you can import it into Doodly’s font collection. Just click on Text in the Asset panel, then click the blue plus sign at the bottom to add fonts.

It’s important to be mindful of font sizes in your video. Using fonts that are too large or too small can affect readability, and large fonts might even cause seizures in some viewers.

Audio Track:

Take full control of your video’s soundtrack. Easily add background music or a voiceover that perfectly complements your content. Choose from preset templates or import your own music for a personal touch.

Characters and Props:

Make your video come alive with customizable characters and props. Select from a variety of images or upload your own. You can even flip them to face the direction you need. It’s as simple as drag and drop!

Background:

Set the scene with our movable background props. Easily customize the look and feel of your video by selecting assets from our library or uploading your own. The possibilities are endless!

Voiceover:
Want to add a professional voiceover? No problem. Choose between importing a recording or record your voiceover directly in Doodly. Use the subtitle field to input your script and sync it with your video.

Exporting a Video:

Once you’re done editing, it’s time to share your masterpiece with the world. Make sure to select the right resolution for your intended platform. Keep your video short and sweet to keep viewers engaged. Remember, simplicity is key!

Conclusion:

Doodly is your all-in-one solution for creating captivating videos that will boost your business and captivate your audience. Whether you’re a business owner or part of a marketing team, Doodly empowers you to build trust, generate leads, and attract visitors to your website.

Ready to get started? Visit our website and let your creativity shine. Happy doodling!