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Countdown Funnels: The Easiest Way to Create Urgency!

Published on December 20, 2023

Have you heard about the exciting new features we revealed at Funnel Hacking Live 2023 for ClickFunnels 2.0? Well, one of those features is Countdown Funnels!

Gone are the days of needing third-party integrations. Now you can add real urgency to your landing pages, sales pages, and funnels with ease. But here’s the best part: you can create unique urgency for each visitor, giving you all the benefits of urgency without the hassle of a live launch.

In this article, I’ll walk you through how Countdown Funnels works and how you can use it to make more money by creating urgency in your own funnels. Trust me, you won’t want to miss this!

What Are Countdown Funnels?

Countdown Funnels is the brand new ClickFunnels feature that turns your live launches into evergreen funnels with real urgency. Live launches are incredibly powerful because the urgency is genuine – the webinar has a set date, emails are sent, and the cart closes after a few days. This authentic urgency leads to higher conversion rates because customers know it’s not a fake ploy.

But what if you could achieve the same results as live launches, but on autopilot? That’s where Countdown Funnels comes in! It allows you to create individualized urgency for each visitor. By attaching a cookie to the user, their countdown timer will continue to tick down no matter how many times they leave, revisit, or refresh the page. You can even incorporate the countdown into your automated email sequences!

When the clock strikes zero, you have the option to redirect the visitor to a page stating that the offer is closed or present them with a different offer. The choice is yours, but either way, it’s all about creating real urgency.

Are you ready to give Countdown Funnels a try? Don’t wait any longer!

How Does Countdown Funnels Work?

Now, you might be wondering how it all works. Well, it’s incredibly simple! Inside ClickFunnels, on any funnel or page, you can choose to add a one-time countdown for live launches, a recurring countdown for evergreen launches, or a hybrid countdown for ongoing timer resets.

One-time countdowns are perfect for live launches, counting down to a specific date and time. Recurring countdowns offer the evergreen urgency we’ve been talking about, where each person experiences their own individual buying journey. Hybrid countdowns function similarly to one-time countdowns but reset once the offer ends, making them great for repeated versions of a one-time event.

“But Why is Urgency So Important For My Funnels & Offers?”

Think about how many times you’ve come across a fantastic offer and thought, “I’ll come back to this later.” The problem is, once you leave, it’s easy to forget about it.

Urgency combats our natural tendency to procrastinate. It tells us to act now or miss out! Research has shown that scarcity makes items appear more valuable, urgency words in emails engage and excite customers, and visual symbols like countdown timers increase urgency and drive actions. At ClickFunnels, we’ve consistently seen that adding a countdown timer to a funnel almost always increases conversion rates.

The bottom line is, people tend to put things off, but urgency helps them take action and seize your amazing offer.

Ready to experience the power of urgency for yourself?

That’s all there is to it! Countdown Funnels is a simple yet incredibly powerful feature that used to require third-party solutions. But now, you can use it right inside ClickFunnels at no extra cost.

So go ahead and give it a try today!