A 100 Year Old Upsell

Unlock the secrets of a successful sales strategy that’s been around for centuries. Learn how you can increase customer loyalty and boost sales with this timeless tactic today!

Discover the fascinating history of up-selling from over 100 years ago! Back in the 1920s, marketing strategies were already employing clever tactics to increase sales. Ever wondered how upsells work? It’s when you offer a higher priced product to someone who has already made a purchase.

I stumbled upon one of the oldest examples of an upsell while reading Charles F. Haanel’s book, “The Master Key System.” Haanel, a personal development teacher and successful businessman, was ahead of his time when it came to marketing.

In an ad from 1924, Haanel offered a free Master Key booklet without any cost or obligation. That’s right, he was using a lead magnet even back then! But what’s really interesting is four years later, he changed his approach. In 1928, he started charging ¢10 for the same booklet that was previously free. And guess what? It worked! He sold 200,000 copies of his 24-week correspondence course, The Master Key System.

This revelation blew my mind! It’s incredible to see that Haanel had already discovered the power of upsells a century ago. In my Marketing Secrets trilogy, I offer the first book for free and then upsell the full trilogy with a workbook. Just like Haanel, I’ve learned that accepting even a small payment significantly increases conversion rates.

It’s truly amazing how Haanel’s pioneering sales funnel still holds true today. If you’re interested in reading The Master Key System, it’s available in our author library for Secrets of Success members. Just follow these simple steps to unlock this incredible piece of wisdom:

Step 1: Log into secretsofsuccess.com.
Step 2: Click on “Library.”
Step 3: Scroll down and click on Charles F. Haanel.
Step 4: Find The Master Key System and click on it.
Step 5: Click “Yes, Use 1 Credit.”
Step 6: Get ready to learn the secrets of success! 🤯

Not only will you be gaining insights from the “father of personal development,” but also from one of America’s greatest marketing minds. Don’t miss out on this incredible opportunity to discover the secrets of success! And remember, as an active Secrets of Success member, you get two credits every month to unlock exclusive courses and content in our author library. Happy learning!