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7 Super Effective Cold Calling Sales Techniques To Close More Sales

Published on November 10, 2023

Cold calling often gets a bad rap. It’s been deemed outdated, ineffective, and even annoying. But here’s the thing: cold calling still works. When done strategically, cold calling can lead to more sales and a better rapport with potential clients. The key is to apply sales techniques that are proven to be effective. In this blog, we’ll cover seven super effective cold calling sales techniques that will help you close more sales.

Do This Before You Pick Up the Phone:

Before you start dialing, it’s important to prepare yourself and your approach. Here are three things you should do:

Clearly Define Your Lead Qualification Criteria: You don’t want to waste time cold calling people who may not even be interested in your product or service. Define your ideal customer by setting lead qualification criteria such as industry, company size, and job title.

Research Each Sales Prospect: Take some time to research each person you plan on cold calling. Learn about their company, their job description, and their pain points.

Prepare Social Proof: People are more likely to listen to you if they feel like they can trust you. Have social proof ready to back up your claims, such as customer testimonials or industry awards.

Cold Calling Sales Techniques:

Now let’s dive into the seven super effective cold calling sales techniques:

#1 Use a Proven Opening Line: The opening line is critical. You want to grab the prospect’s attention and make them want to hear more. A proven opening line is to ask a question that addresses their pain points.

#2 Provide Social Proof: Use the social proof you prepared earlier to establish credibility. Mention a customer success story or an industry award your company has won.

#3 Find Common Ground: People are more likely to buy from someone they can relate to. If you notice something you have in common, mention it. For example, if you both went to the same university, bring that up.

#4 Give Them a Compliment: Everyone likes to be praised. Give the prospect a compliment, but make sure it’s sincere and relevant. For example, if you noticed they recently published a book, tell them how impressed you were.

#5 Empathize With Them: People buy from people they like. Show the prospect that you understand their pain points by empathizing with them. If they mention a challenge they’re facing, tell them you’ve been there before.

#6 End With a Call to Action: The call to action is what you want the prospect to do next. Make it clear and specific. For example, “Can we schedule a follow-up call for next Tuesday at 10am?”

#7 Send a Follow-Up Email + 2 Reminder Emails: One of the biggest mistakes people make is not following up. After the initial call, send a follow-up email thanking them and summarizing your conversation. Then, send two reminder emails, spaced out over a week or so.

Patrick Dang’s 5-Step Cold Calling Framework:

Patrick Dang, a sales expert, has a five-step cold calling framework that he suggests using:

Establish rapport and ask permission to talk.
Ask a question about their pain points or needs.
Share a success story or case study.
Present your solution with benefits.
Ask for the next step, whether it’s scheduling another call or sending more information.

Take Your Business to the Next Level With the Value Ladder Sales Funnel:

Cold calling is just one part of the sales process. To truly take your business to the next level, you should implement a value ladder sales funnel. This involves offering different products or services at varying price points, with the goal of upselling customers to higher-priced offerings. By doing this, you can increase customer lifetime value and earn more revenue.

Cold calling can be intimidating, but it’s a necessary part of the sales process. By following these seven super effective cold calling sales techniques and Patrick Dang’s five-step cold calling framework, you’ll be on your way to closing more sales. And by implementing a value ladder sales funnel, you can take your business to the next level. Don’t be afraid to pick up the phone – with the right approach, cold calling can lead to great success.