68 Essential Tips for Digital Marketers

Tools for digital marketers, affiliate marketers and network marketers.

It is a never-ending stream of tasks that will bury you if you do not have some kind of system in place to tackle them all. You may want to consider deciding on the most efficient processes for promoting your products or services online so that we can help out with this inferno before it consumes everything around us!

It’s not easy to find all the tools you need for digital marketing. That’s why we created this list of 20+ apps and software that will optimize your online efforts in one place!

It might seem like a simple task, but sifting through all the available resources out there can take up way too much time – especially when they’re scattered across different websites or platforms. This is where our ultimate guide comes into play: it’ll give you everything you need to become an expert on social media marketing, content creation, SEO strategy…you name it!

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Play around with them and see which best fits your needs and preferences! This list will be continuously updated, to keep up-to-date with the most relevant information at the moment, so bookmark this page and comment below with some other tools that you’ve found to be helpful.

In this listing, you’ll find resources specific to:

• Copywriting
• Outsourcing
• Icons & Color Palettes
• Graphic Design
• Editing
• Web Optimization
• Content & Task Management
• Educational Resources

Copywriting

A good promotional copy is the secret to any successful marketing campaign. It’s what will make your product stand out and catch people’s eyes when they are browsing Facebook, Instagram or Twitter. If that doesn’t work then you’re not doing it right!

In regards to digital marketing across mediums, you want your writing to attract visitors and ultimately convert them to paying customers. Good writing is undoubtedly the key ingredient to the success of your published content.

It’s a daunting task to perfect your copywriting abilities, though. While nothing can, or should, replace your high school English teacher, utilizing these tools is pretty much the next best thing for assisting you to construct your ideas.

Grammarly (spell checker). Available as a desktop program, in addition to a browser extension that gives corrections while you write online. There’s a free version available but, of course, the paid version offers a more extensive assortment of review features. If you are not a seasoned author, we would suggest the upgrade on this one!

Thesaurus.com (find synonyms). A free online thesaurus to help you avoid repetitive copy stuffed with overused keywords, by finding an alternative word to add color to your writing.

WordCounter (text editor). More than just a word counter, this will show keyword density in addition to examine your word choices and writing style.

CoSchedule (headline analyzer). A powerful headline will stand out and grab the reader’s attention, in between all the online clickbait. This headline instrument quickly assesses your headline and breaks it down to different standards, producing a score for each. It is totally free to use and has a free browser extension too.

PLR.me (content). PLR allows you to brand content like it were your own. It’s a reasonable solution for creating content for courses, presentations, reports, ebooks, and other electronic products. Create a free account, which gives you access to two download credits per month (the credits work in a similar fashion to credits on Adobe Stock or Audible). There’s also a pay-as-you-go option, at $2.20 per download charge, as well as more comprehensive plans.

Google Docs (cloud collaboration). A real-time collaboration tool that permits you to easily edit and share documents with any party inside or outside your organization.

WebFX (readability test). A tool that takes the text on your page, all or part of it, and provides a score for the most used readability indicators. This helps to keep your content accessible and easy to understand for the average reader.

Outsourcing

Outsourcing is an online entrepreneur’s best friend. It not only saves you time, but it also helps avoid the potential headache of hiring someone for a one-time project that turns out to be more work than expected.

Outsourcing can seem daunting at first glance because there are pros and cons to consider before outsourcing something like your tasks, which may take up just 1 hour per day from your schedule if they’re recurring ones., But don’t let this stop you! With all in mind though – some research needs doing on both sides so as not to waste anyone’s time or money with any consequences along the way now matter how small those might initially appear.

“Due diligence” really is key when outsourcing. Just do all of the common sense things, like avoiding freelancers that have a bad rating, a low number of previous jobs, or sketchy reviews. If it looks like you are probably going to be better off doing it yourself, then you are correct.

Fiverr (freelance marketplace). Anyone can provide a service on Fiverr, so you are able to find an extensive assortment of services at varying price points, depending on your needs. There are lots of skilled professionals to choose from on Fiverr, and there’s incredibly detailed information on services provided by a specific freelancer when you click on their profile.

Upwork (freelance marketplace). Freelancers have the ability to bid on jobs on Upwork. This means that you post a job (for free) and then you get qualified proposals within 24 hours. And unlike Fiverr, Upwork pre-screens freelancers so you get verified talent.

Fancy Hands (virtual assistants). Virtual assistants are a great option if you’re looking to delegate tasks but you do not need to hire an assistant. You can easily submit requests to Fancy Hands by phone, text, web, email, or via the app. Their lowest plan starts at under $20 per month.

Onlinejobs.ph (freelance marketplace). There are over 1,000,000+ profiles of virtual employees on this website, which makes this a highly attractive option to all organizations around the world, including Google and Unilever.

Dribble (site design). Find creative work for inspiration and hire top design professionals.

Icons & Color Palettes

Branding is a difficult task, especially when trying to achieve the right message and color palette for your company. Choosing the wrong colors can lead you in one direction while choosing another may make it go down an entirely different path. The same goes with icons; they have been used by many companies but each time their usage was based on where they were going to be seen or who would see them most often–the audience that these companies wanted as customers.

Choosing which type of branding best suits your business isn’t easy: there are so many directions you could take depending on what message/sales point(s) you want to be associated with yourself and how much money (or lack thereof) is available at any given moment will dictate whether high quality

Basic knowledge of color theory will serve you well, but why settle for being an amateur? With the right tools and skillsets to make icons look good on social media or a website.

Basic knowledge is all that’s needed when putting together colors in your design projects. Luckily there are many apps out there that can help pick cohesive and stylish combinations with ease, making it quick work for anyone trying to use them without having any formal training at all!

Iconfu (vector & bitmap icons). A choice of vivid, colorful designs from an icon library, that feel friendly and professional at the same time.

Flaticon (vector icons). Easy to navigate UI packs and icons available.

Iconfinder (icon market ). Filter throughout the world’s biggest market for icons with flexibility and simplicity. Made up of entries from top designers.

Adobe Color (color palettes & moods). Search through an impressive library with colors, moods, keywords and more for a selection designed by cutting-edge creative communities.

Color Hunt (color palettes). Free and open platform for color inspiration, with tens of thousands of hand-picked color palettes that are conveniently categorized into New, Trendy, Popular, and Random.

Coolors (colour palette creator). Create or explore color palettes using a color scheme generator, available as a Chrome extension, Adobe plugin or iOS app.

Color Inspo (color tools). A suite of color tools that will assist you select from thousands of color palettes in just one click.

Htmlcolorcodes (color codes). Find the ideal color with a color picker and find beautiful color harmonies, tints, shades and tones; input Hex color codes, RGB and HSL values, and generate HTML, CSS and SCSS styles.

Graphic Design

Hiring a professional designer is great, but it can (and usually does) bring your publishing schedule to a halt when you’re waiting on them. It may not be the best for business right now with everything going so fast in this industry. But any design work will do better than nothing at all!

You might not be able to design, but that doesn’t mean you can’t use some of the best software on the market for your own needs. Whether it’s a logo or social media posts, create-anything is free and user-friendly enough for anyone interested!

Canva (template designs). There are hundreds of professional-quality designs to pick from and their site is easy to navigate with categorized templates for any occasion. A step up from using Canva is buying ready-to-use design resources, made by professional creators. This is so much more than just templates for sites or social media (which you may get overly ); You can buy designs for your lead magnets to your list building or even get product mockups done.

MuseThemes (pre-built websites). Mobile-ready and customizable templates which can be downloaded to get a searchable site.

One Page Love (one-page websites). Browse the site for inspiration, ideas, tutorials, and downloadable one-page templates.

VisualHunt (stock images). A searchable database of free images (creative commons) that does a lot of the heavy lifting for you. You can browse through search return results from multiple sources, all in 1 place. It is best practice to always check the license before using any picture and ensure you’re compiling with copyright legislation — or so our attorneys say.

Unsplash (stock images). Free high-resolution images for presentations, mock-ups, art etc. that are uploaded by a community of photographers.

Pixabay (stock images). With over 1.9 million free stock pictures, videos, and music shared by a community of creatives, you may use the copyright-free images even for commercial purposes.

Pexels (stock pictures ). Another free platform for creatives to share their images and videos, that can be freely used and even edited by users.

Freepik (stock images). Vectors and PSD files — accessible on both free and paid versions.

Pngtree (PNG images). Royalty-free PNG images, vectors, backgrounds, templates, and text effects, with over 500+ updated everyday.

Undraw (illustrations). Browse to locate the images that match your needs and click to download. Use the on-the-fly color image creation to match your brand identity.

Icons8 (vector illustrations). Download high-quality illustrations to enhance the appearance and feel of your projects, choosing from more than 20 categories.

Logoipsum (logo placeholder). Use a free and prepared replacement logo for your layouts.

GeneratedPhotos (AI photos ). Filter down to your unique requirements in a huge database for AI-generated photographs.

Editing

There are many definitions of editing, but the most popular one is to look at it as an art. As a technique, you have to be able to work with all aspects and layers of material before being able put them together in post-production effects such as color correction or special effects.

Image and video editing is the process for selecting materials that represent information through photography/video/audio recording techniques. It’s both a skill set (technique) AND ART form because not only do you need outstanding technical skills – which can make your project more efficient- but also created so that when everything has been edited into place; it tells its story well visually & audibly from start till end!

You can’t just throw your raw footage up on the internet and expect it to look like something you spent hours of time making. You must first manipulate your video in editing software before deciding where, how much for what purpose or with whom you will share it!

Pixlr (picture resizer). Create images for socials using the correct dimensions, or create a collage by dragging multiple images into one.

iMovie (video editor). Edit video clips onto your iOS device.

Lightworks (video editor). Free editing software with a user-friendly interface. Lightworks has a suite of original stock videos and audio clips licensed for use in any videos you edit on the program.

Adobe Lightroom (image editor). Edit your images on Lr for a professional-looking end, available to use for free on the program.

Befunky (picture editor). A drag-and-drop image editor that allows you to easily add text and other elements.

GIMP (image editor). High-quality image manipulator with open source software which allows multiple customization options and 3rd party plugins.

Fotor (picture enhancer). For more basic tools and features, easy edits like saturation and brightness to more complex concepts like wrinkle remover and teeth whitening.

Web Optimization

If you want to improve the performance of your website, and ultimately increase conversions and revenue, then you’re going to want these 6 SEO tools that will help optimize your site. All it takes is a little time upfront with one or two really great tools, which are not expensive at all!

If you’re looking for ways on how best to get more customers through an online store than ever before without investing too much in marketing costs upfront; don’t worry because this article has just what we need: six secret weapons from some of our favorite search engine optimization strategies – namely Google Analytics (GA), YoastSEO Premium plugin by WordPress Professionals Team Member Joost de Valk, WooRank Pro’s On-Page Optimization

Too many times people spend hours crafting the perfect video or cropping an image to perfection. They upload it, and then never see their hard work come up on a Google search because nobody is clicking through all of your content due to how slow your page loads. There are ways though that you can keep things looking professional with images and videos while still ensuring they rank well for searches by learning about website optimization techniques such as lazy loading media instead of embedding them in HTML code so visitors don’t have to wait impatiently for each one!

TinyPNG (image compression). The effects of image compression will not be visually noticeable but it is going to make a huge difference to your site’s load time. The website is free to use, with the choice to upgrade to Pro for $25 per year.

Compress PNG (image compression). Upload up to 20 image files for compression and download all in a ZIP folder.

SVG optimizer (optimize or convert). A free online tool to either optimize or convert SVG images. Upload images up to 50MB in size.

WebPageTest (site speed test). Measure page speed and show you what’s slowing it down. You will be able to pinpoint how to improve page load times with suggested recommendations.

Google Search Console (site analytics). GSC analyzes your website and makes it possible to enhance it to rank better and boost conversions. Just add it to your website.

Ahrefs (Search Engine Optimization ). All-in-one SEO toolset to optimize your site and learn about your industry’s top-performing content.

SEMrush (Search Engine Optimization). Do SEO, content marketing, competitor research, PPC, and social networking marketing to grow organic visitors with this stage.

Hotjar (UX/UI). Understand how your customers are interacting with your site by eliminating guesswork and knowing precisely where they get stuck.

Content & Task Management

When you have a team of 30 or more, it can be difficult to stay on top of everything. Emails pile up and deadlines get missed. It’s not just about being organized – for your employees’ sake, let them know where they are in the grand scheme of things with specialized reporting tools that show progress toward goals at every level so there’s no lost work time ever again!

With reports from all levels showing what needs doing next, developers will stop spending their day scrolling through emails trying find out if they need to check out code yet because someone else was taking care of it already but didn’t tell anyone who needed access that information before checking out the code themselves without realizing something had changed since last night when he looked over.

New apps are popping up all the time to help you stay on track with your tasks. There’s no shortage of tools in this digital marketing space for making sure that deadlines get met and projects don’t go unfinished. Even if it comes down to just using a phone calendar or reminder list, these will keep you accountable when things start getting hectic around work and at home too! At best though, there’s tons of new functional app options out there like Trello which lets you make checklists, add due dates for easier planning ahead (and reminders!), create teams so everyone is updated during collaboration periods-the sky really is the limit here!

Fortunately, we have some great new apps coming into play that can help us remain productive even.

Hootsuite (social media management). Connect with over 20+ social networks, such as Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest, and you can also integrate hundreds of programs that will help you get things done. Hootsuite offers a restricted free plan in addition to a 30-Day Free Trial, resulting in various plans.

SproutSocial (social media management). All-in-one platform that unlocks the full potential of social to transform not just your marketing strategy, but your whole company.

MeetEdgar (social media automation). Automate your social networking marketing strategy with a more human touch.

Bitly (URL shortener). Link management systems allow you to optimize your connection performance by tracking real-time analytics. It is possible to create 1,000 links per month on the free plan, but it excludes a custom domainname.

TinyURL (URL shortener). Make a new link to conceal a permalink, customize your link, and turn links into identifiable links for increased click rates.

GeniusScan (document scanner). Save time by instantly scanning your documents on the move, using a free mobile app.

DropBox (cloud storage). Centralize and store content in a cloud space that permits you to easily share and collaborate with others.

Google Drive (cloud storage). Store, share, and collaborate on files and folders from any mobile device, tablet, or computer — with free usage of Google Docs, Google Sheets, Google Slides, and more products from the GSuite.

Trello (task manager). Collaborate, organize, and prioritize lists and cards across Trello boards to manage your business tasks and activities. Power your team free of charge with the unlimited lists and 10 team boards, or update for unlimited boards and access to templates and automation.

Asana (project management). Bring together your team’s work into a shared area, and pick the project view that fits your style — with over countless integrations.

Teamwork (project management). Managing complex projects has never been easier with this easy-to-use job management software which allows you to make sub-tasks within tasks, and deadlines within deadlines.

Educational Resources

Social Media Marketing with Michael Stelzner (podcast). A weekly show with experts interviews from the industry’s top marketing pros.

Marketing School (podcast). A daily podcast with 10 minutes of actionable marketing information to take your business to another level.

Econsultancy (blog). For the most recent global marketing and electronic insights from analysts and experts, including a comprehensive section on best practices.

LYFE Marketing (blog). Timely and appropriate content on marketing tips and hacks, with a full archive to browse.

Occam’s Razor (blog). Avinash Kaushik publishes a weekly site in which he shares solutions to real-world challenges in digital marketing, and highlights future-facing chances.

Marketing Land (site ). A daily publication that covers all facets of the digital advertising industry, such as breaking stories, industry trends, and product changes on popular platforms used by digital marketers.

Lapa (resources and internet inspiration). Find a wealth of information and resources, including website inspiration and free books for designers.

GrooveDigital Academy (website). Training center for all Groove apps as well as the expert series, GrooveDigital Presents.

Udemy (site ). A global marketplace for learning and teaching.

Groove has everything you need to take your digital marketing game up a notch. Sign up for the free Groove account today and get access to their suite of apps like GroovePages, which can help build high converting funnels in no time at all.

What if you could have amazing, customized marketing tools in your pocket? Now it’s possible for everyone to be on the same playing field when building their business. The problem is that there are so many resources and sites out there. It can get confusing about where to go first or what site has the best options available for businesses like yours. That’s why we compiled this list of the top 10 digital marketing tools every entrepreneur needs – from ecommerce platforms alllll way down to blog plugins!

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