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5 Tips For Writing Killer Landing Page Headlines

Published on October 25, 2023

Discover the 5 Secrets to Writing Irresistible Landing Page Headlines. Your headline is the key to converting visitors into customers. It’s the first thing they see and the last thing they read before taking action. Want to stand out from the competition and connect with your audience instantly? We’ve got you covered.

In this guide, we’ll dive into the top 4 tips for crafting killer landing page headlines, plus a bonus tip to supercharge your call to action.

What Makes a Headline “Great”?

Before we delve into writing great headlines, let’s understand what makes them truly exceptional. There are a few crucial elements that make a headline stand out from the rest, and once you grasp them, writing becomes a breeze.

First and foremost, clarity is key. Your headline needs to clearly communicate how you’ll solve your reader’s problem. If it’s not crystal clear, they’ll click away in a heartbeat.

Secondly, relevance is paramount. Your headline must address the current challenges and needs of your audience. If it’s not relevant, they won’t stick around to read the rest of your copy.

And finally, specificity adds impact. The more specific you are about the end result your promise delivers, the stronger your headline will be.

The 5 Tips for Writing Killer Headlines

Now that we’ve covered the essential elements of a great headline, let’s dive into the tips from top copywriters to help you craft killer headlines.

Tip #1: Let Your Audience Speak

Instead of guessing what will work, listen to your customers. Observe the conversations they have about the problems your offer solves, and incorporate their language and pain points into your copy. Customer testimonials and market research are also invaluable resources for crafting effective headlines.

Stay tuned for the next four tips that will transform your headlines from ordinary to extraordinary.

Imagine receiving glowing testimonials that speak directly to the desires of your audience: recognition for their writing skills. These testimonials provide valuable insights into what your audience is thinking.

For example, phrases like “It takes me forever to write anything…” and “I have a lot of patience but I’m not making any sales…” resonate with many people in your target market. If one person is saying it, chances are others are thinking it too.

Take a look at Ramit Sethi’s sales page for inspiration.

And this one:

He uses real quotes from his target audience to create powerful headlines.

If you don’t have access to customer testimonials, you can gather valuable information from Amazon reviews, Reddit discussions, and Facebook groups where your audience hangs out. Pay attention to the words they use and incorporate them into your headlines.

Tip #2: Who, What, and How

To make your headlines even more effective, answer these three important questions:

Who is your headline designed to attract?
What do you hope they’ll achieve by converting?
How will you deliver on your promises to them?

Firstly, it’s crucial to know who your marketing is targeting. Your headlines must clearly resonate with your intended audience. For example, if you’re selling shed building materials, focus on attracting customers who are interested in building sheds rather than those who are also concerned with weight loss.

Next, consider what your audience hopes to gain from your offer. What is the end result they desire? Promise them this outcome to keep them engaged.

Finally, explain how you’re able to deliver on your promises. Differentiate yourself from your competitors by highlighting what makes you unique and how you can help your audience achieve the desired result.

Tip #3: Emphasize the Problem and Solution

When it comes to copywriting, problems attract attention while solutions drive conversions. Your copy should address the problems your audience is facing and offer them a solution.

For example, Russell and Jim teach the concept of selling painkillers instead of vitamins. Painkillers address significant problems that people are desperately seeking to solve, while vitamins merely offer general benefits.

When crafting your headline, don’t reveal everything. Your goal is to pique curiosity and entice readers to keep reading. Create a sense of intrigue by posing a question or hinting at a solution without fully closing the loop.

For instance, if you’re selling a solution for maintaining a consistent workout routine, ask your readers if they want to discover a solution in your headline. This grabs their attention and addresses both the problem and potential solution.

Remember to build on the curiosity throughout your copy, saving the complete solution for your final call to action.

In summary, crafting killer landing page headlines requires understanding your audience, addressing their problems, and providing a compelling solution. Use real testimonials, answer the who, what, and how questions, and focus on invoking curiosity to keep readers engaged.

Tip #4: Make a Promise of Transformation

Want to really grab your audience’s attention? Promise them a transformation. People are more likely to take you up on your offer if they believe it will lead to a substantial outcome. So, instead of focusing on the features, highlight the benefits your offer will bring.

Think about it this way: features tell, but benefits sell. For example, a new smartphone with a better camera is a feature, but the ability to take professional photos and preserve memories is the benefit people truly desire.

To create a killer headline, start with two bold sentences that promise a big result. Follow it up with a subheadline that ties it all together. For example, “Take back your time and live life the way you want. Work less, make more, and finally achieve the financial freedom you deserve.”

Tip #5: Tie It All Together

While headlines are essential for grabbing attention, don’t forget about your final call to action. Use your headline’s specific benefit to remind readers why they started reading in the first place. For example, if your headline is “Want To See A New Way To Stay Motivated To Workout?”, use a call to action like “Click here to use this new strategy to stay motivated & consistent in your workouts.”

By tying the benefit back into your call to action, you’ll reinforce the reason why readers should take action and purchase your offer.

Incorporating these tips into your copywriting will lead to more effective headlines and increased conversions. For more in-depth guidance, check out our Copy Quick Start Secrets course.

In conclusion, with practice and A/B testing, you’ll soon be writing killer headlines that captivate your audience from the start. So start implementing these tips today and watch your conversions soar!