Free

3 Winning Sales Strategies For Increasing Restaurant Revenue

Published on November 10, 2023

Increasing restaurant revenue can be tough. Limited space means you can only serve a certain number of people at once. And with daily fluctuations in traffic, your restaurant can become overcrowded or underutilized. Plus, you need competitive prices to stand out in the market.

But don’t worry, we’ve got you covered! Today, we’re sharing three winning sales strategies that will help you increase your restaurant’s revenue.

Sales Strategy #1: Build a Sales Funnel for Your Restaurant

If you’re serious about boosting revenue, you can’t just hope for the best. You need a methodical approach, starting with a sales funnel.

A sales funnel is a system that converts potential customers into leads, leads into customers, and customers into repeat customers. And ideally, those repeat customers become brand ambassadors, bringing in new people.

But with so many sales funnel models out there, which one should you use? And how can you tailor it to your restaurant’s needs?

Introducing the Value Ladder sales funnel!

Created by our co-founder Russel Brunson, this sales funnel took ClickFunnels from zero to $10M+ in annual revenue in just one year. And now it’s at $100M+!

The Value Ladder sales funnel has four stages:

Bait: Offer a lead magnet in exchange for an email address.
Frontend: Offer your least expensive and least valuable product or service.
Middle: Offer a more expensive and more valuable product or service.
Backend: Offer your most expensive and most valuable product or service.

To maximize your revenue, you can also include downsells, upsells, and cross-sells to these core offers.

Why does the Value Ladder sales funnel work so well?

Because it allows you to:

Start the relationship by offering free value.
Nurture the relationship through email by providing more free value.
Build trust by offering progressively more valuable paid products at each stage.

Ready to implement the Value Ladder sales funnel in your restaurant?

First, focus on getting potential customers to visit your restaurant three times. This should be your primary goal. And here’s how you can structure your Value Ladder:

Bait: Free Meal

Offer a free meal to entice people to check out your restaurant. Create an offer where potential customers can get their favorite dish + a drink for free. This will serve as your lead magnet. Don’t forget to set up a landing page to collect email addresses.

You may lose money on this offer, but chances are, customers will order additional items like desserts, drinks, and more, helping offset the costs.

Frontend Offer: Free Dessert

Now that you have their email address, it’s time for another offer. This time, entice them with a free dessert. This will encourage them to visit your restaurant again. Most people won’t just come for dessert, so they’ll likely end up buying a main dish, drinks, or other items. You might start seeing a profit at this point.

With these winning sales strategies and the Value Ladder sales funnel, you’ll be well on your way to increasing your restaurant’s revenue. Don’t wait, start implementing them today!

Want to increase revenue at your restaurant? Here are three winning strategies to try:

Middle Offer: Free Dessert for Two People

Instead of offering a free dessert for one person, give your customers a voucher for a free dessert for two. This way, they’ll be motivated to bring someone new to your restaurant, potentially introducing your establishment to a whole new audience.

Backend Offer: Kids Eat Free!

Once a customer has visited your restaurant three times, they’re on their way to becoming a regular. If your restaurant is family-friendly, offer a “Kids Eat Free” voucher to encourage them to bring their entire family next time. If your restaurant isn’t family-friendly, consider offering a group discount to incentivize customers to bring a group of friends or colleagues.

Drive Traffic to Your Value Ladder Sales Funnel

Now that your Value Ladder sales funnel is set up, it’s time to attract traffic to your free offer landing page. Here are the three best ways to do that:

Paid Advertising: Start with targeted, immediate, and scalable paid advertising on platforms like Facebook and Instagram.
Social Media Marketing: Build your own traffic-generating assets by creating a loyal social media following. Provide value to your followers through high-quality content and promote your lead magnet and special offers.
Promotional Leaflets: Use old-school leafleting in surrounding neighborhoods to spread the word about your restaurant. Instead of promoting special offers directly, focus on promoting your lead magnet and guide potential customers to your landing page with a QR code.

Try these strategies to increase revenue and attract more customers to your restaurant!

Strategy #2: Join our Loyalty Program and Get Rewarded!

Congratulations on attracting new customers to your restaurant! Now, how do you keep them coming back for more? Introducing our loyalty program, designed to make your customers feel valued and keep them coming back.

Signing up is easy and hassle-free. Once customers visit your restaurant three times and redeem their Middle offer coupon, surprise them with a free discount card as a thank-you gift! No charge, just a token of our appreciation.

Strategy #3: Supercharge Your Sales with Staff Training!

Want to maximize your restaurant sales? It starts with empowering your waiting staff. Provide them with top-notch sales training so they can confidently upsell and cross-sell to customers.

Upsells: Offer an irresistible upgrade! Add a large option to your menu that customers don’t see but can’t resist. Train your staff to suggest it whenever a customer orders a medium-size dish, saying something like, “Want to make that large? It’s just an extra dollar!”

Cross-sells: Pair up complementary menu items for an unforgettable dining experience. Train your staff to offer a complementary item when customers order something that can be paired with another menu item. For example, “Would you like fries with that?”

Create Sales Scripts and Boost Confidence!

Boost your staff’s sales confidence by providing them with sales scripts for all customer interactions. Whether it’s taking orders, upselling, or cross-selling, having a script will ensure your staff knows exactly what to say.

Motivate Your Staff with Monthly Bonuses!

Want your staff to care as much as you do about increasing revenue? Incentivize them! Create a monthly bonus program where each person receives a percentage of the revenue they generate. With the potential to earn an extra $100 or more every month, your staff will be motivated to sell.

Build a Powerful Sales Funnel with ClickFunnels 2.0!

Ready to take your restaurant revenue to the next level? Build a high-converting sales funnel with ClickFunnels 2.0! Our platform offers sales funnel and landing page templates, a visual editor for customization, and robust email marketing functionality. Start your risk-free trial today and start building your Value Ladder sales funnel.

Don’t miss out on the opportunity to skyrocket your restaurant revenue. Take action now with these proven strategies!