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3 Winning Customer Acquisition Examples

Published on November 12, 2023

Discover the Winning Customer Acquisition Examples You Need to Know

Finding the best way to acquire customers can feel like a challenge. But we’ve got the solution: the Value Ladder sales funnel.

In this article, we’ll break down how the Value Ladder works and share three real-life customer acquisition examples that will inspire you.

But first, what exactly is the Value Ladder sales funnel? It’s a powerful method created by our co-founder, Russel Brunson, that took ClickFunnels from zero to over $10 million in annual revenue in just one year. And now, it’s at over $100 million!

The Value Ladder sales funnel consists of four stages:

Bait: Offer a lead magnet in exchange for your potential customer’s email address.
Frontend: Introduce your least expensive and least valuable product or service.
Middle: Present a more valuable and expensive product or service.
Backend: Offer your most valuable and expensive product or service.

To maximize your revenue, we recommend incorporating downsells, upsells, and cross-sells into these core offers.

But what makes the Value Ladder sales funnel so effective? Instead of sending traffic directly to your sales page, you’ll direct it to a lead magnet landing page. By capturing email addresses, you can nurture the relationship through email marketing, providing free value and building trust along the way.

Still not convinced? You don’t have to take our word for it. You can test it yourself:

Build a Value Ladder sales funnel.
Split your traffic and send half to your Value Ladder and the other half to your sales page.
Compare the results. We already know which approach will generate more sales!

And if you’re worried about the technicalities, don’t be. ClickFunnels 2.0 makes it incredibly easy to create your sales funnel, customize it, and collect email addresses. Plus, we offer a risk-free 14-day trial so you can experience the magic for yourself.

Ready to acquire customers like a pro? Let’s get started with the Value Ladder sales funnel and watch your sales and profitability soar!

Introducing Customer Acquisition Examples

Discover three sales funnels that will transform potential customers into paying clients:

The Survey Funnel – Customize sales funnels based on survey results for individualized targeting.

The Squeeze Page Funnel – Offer valuable lead magnets to gather emails from potential customers.

The Webinar Funnel – Engage potential customers with video training and personal strategy calls.

Learn the theory behind each funnel and see real-life case studies that demonstrate their success.

Customer Acquisition Example #1: The Survey Funnel

Survey Funnel Case Study

Meet Logan Brown from Universal Waste Disposal Company. Before finding ClickFunnels, they had zero online leads. But thanks to sales funnels, they now average 4-7 weekly submissions and generated over $100,000 in new revenue in 2017.

Build a Survey Funnel With ClickFunnels 2.0!

Use ClickFunnels 2.0 with its pre-designed survey funnel template and customizable editor to start converting potential customers into leads.

Customer Acquisition Example #2: The Squeeze Page Funnel

Capture potential customers’ attention with a squeeze page and offer valuable lead magnets like reports, ebooks, or video classes.

Squeeze Page Funnel Case Study

Discover how Rob Cuesta leveraged a squeeze page funnel with an ebook lead magnet to automate lead generation for his publishing company. The process resulted in increased leads and saved time and money.

Ready to take your customer acquisition to the next level? Explore these proven sales funnels and start growing your business today.

Learn How to Create a Powerful Webinar Funnel With ClickFunnels 2.0!

Discover the step-by-step process to build a successful webinar funnel that will boost your customer acquisition. With ClickFunnels 2.0, you have all the tools you need to create a captivating webinar experience.

Here’s what you can expect from this webinar funnel:

Page 1: Engaging webinar registration page to capture leads.
Page 2: Express gratitude with a thank you page.
Page 3: Present your engaging webinar content.

At the end of the webinar, you have two options to maximize conversions:

Encourage attendees to book a free consultation, leading them to your appointment booking page.
Pitch your product or service, guiding them to your sales page.

Curious about the results? Check out this real-life case study:

Get Russel’s Top 22 Funnel Recipes for FREE!
Discover How Derreck Smallwood Made Over $130,000 with an Automated Webinar Funnel.

Derreck used ClickFunnels 2.0 to sell his marketing service subscription through an automated webinar funnel. Here’s what his funnel looked like:

The potential customer registered for the webinar.
They were taken to a captivating webinar page to watch a pre-recorded presentation.
They were then shown an order form for Derreck’s service.
Finally, they were offered a special, one-time upsell.

The results were astounding – Derreck generated over $130,000 in revenue!

Ready to achieve similar success with your own webinar funnel? Build a Webinar Funnel With ClickFunnels 2.0! With its intuitive template, customizable visual editor, and powerful email marketing features, you’ll be on your way to capturing leads and converting them into customers in no time.

Convert Email Subscribers Into Paying Customers with a Welcoming Sequence

Don’t jump straight into a sales pitch as soon as someone gives you their email. You need to build trust first!

Instead, try this six-email welcome sequence:

Introduce Yourself: Let the new subscriber know who you are.
Share Your Story: Tell them how you got started and what led you to where you are now.
Explain What You Do: Give more detail about your business and what you offer.
Show Your Expertise: Share your qualifications, experience, and accomplishments.
Highlight Your Ideal Customers: Describe the kind of people you help and share a success story.
Show Them How You Can Help: Pitch your frontend offer and provide a link to the sales page.

End each email with a question and encourage a reply. In the final email, include a call to action to check out your frontend offer.

Send one email per day, completing the sequence in six days.

You can easily set this up using ClickFunnels 2.0’s email marketing functionality!

Start Your Free Trial and Optimize Your Sales Funnel for Customer Acquisition

A/B testing, also known as split testing, is the key to optimizing web pages and increasing conversion rates.

Here’s how it works:

Create two variants of the same page, with just one difference between them.
Split your traffic between variant A and variant B.
Let the experiment run until you have statistically significant results and determine the winning variant.

We recommend using A/B testing for all pages in your sales funnel. While most tests may not have a significant impact, small improvements over time can add up to big wins.

Optimizing your conversion rates can have a real impact on your overall success. Embrace the Always Be Testing mindset!

ClickFunnels 2.0 makes it easy to set up and run A/B tests.

Start Your Free Trial and Build a Value Ladder Sales Funnel for Your Business

The Value Ladder sales funnel is a game changer, and with ClickFunnels 2.0, you have everything you need to build it.

Our software offers:
Sales funnel and landing page templates.
A visual editor to customize templates.
Email marketing functionality to collect email addresses and send automated sequences.
A/B testing to optimize conversions.
Analytics to track important metrics in real-time.

Take advantage of our risk-free trial and start building your Value Ladder sales funnel today!